LG Electronics Australia CEO Remains in Role Amid Global Management Shake-Up Despite Serious Allegations
LG Electronics Australia’s managing director Dan Lim appears set to remain in his position despite a major global management restructure that includes the departure of the company’s worldwide chief executive.
The company appears to be supporting their Australian chief executive, who is facing harassment allegations in the Federal Court, along with several other claims which at this stage are still allegations.
In a lot of Companies a CEO or Managing Director is often stood down pending the outcome of a court case.
Former global CEO William Cho, 61, a former LG Electronics Australia executive is stepping down after four years in the global CEO role as part of a group-wide overhaul aimed at improving performance across struggling divisions.
Cho previously served as president of LG Electronics Australia, where he oversaw restructuring and executive hires before assuming the top global post.
His successor, Lyu Jae-cheol, formerly head of LG’s Home Appliance Solution (HS) Company, will assume the CEO role on December 1. Lyu has signalled a renewed focus on B2B expansion, appliance subscription services and integrated product innovation.
Harassment and Misconduct Allegations Surface in Australia and New Zealand

The future of LG Electronics Australia’s managing director, Lim, has come under scrutiny following allegations of workplace misconduct and a related court case involving senior staff in New Zealand.
Lim, who has promoted a shift toward positioning LG as a “Smart Life Solution company,” has previously told retailers his leadership is built on “trust, agility, and performance.”
Those claims are being challenged after the former country manager of LG Electronics New Zealand—who reported directly to Lim—pleaded guilty to obstructing justice a criminal offence in New Zealand.
Two additional staff members admitted failing to comply with statutory notices during a New Zealand Commerce Commission investigation into alleged television price-fixing involving LG Electronics and retailer Harvey Norman.

Former LG Electronics Human Resource Director who is taken action against LG Electronics in the Federal Court.
Court documents state that the employees claimed Australian management instructed them to destroy internal communications later retrieved by investigators.
The investigation began in 2020 after complaints of potential price maintenance in the TV supply chain.
No action was taken against LG or Harvey Norman.
Earlier this year, LG Australia’s former head of human resources, Amanda Jackson, accused Lim of bullying and harassment and claimed Korean management discriminated against Australian employees. Jackson also alleged that Lim failed to act after unauthorised employment references were issued on LG letterhead to support an individual’s visa application.
Major Restructure as LG Confronts Market Pressures
LG said its global reorganisation, which takes effect December 1, 2025, is intended to create “a more agile, efficient decision-making system.” The company will retain its four-division structure but consolidate similar functions to streamline operations.
With Lyu taking over as CEO, Baek Seung-tae will assume leadership of the HS Company. The Media Entertainment Solution division, which has grown substantially through data-driven services built on customer viewing behaviour, will maintain its current leadership.
New initiatives include an HS B2B Overseas Sales Division, an expanded Built-in/Cooking Business Division, and the creation of an HS Robotics Lab. The Media Entertainment Solution Company will merge its TV and IT divisions into a new Display Business and will elevate its webOS advertising operations into a separate business unit.
Promotions related to the restructure will take effect January 1, 2026.











































































