Klipsch Denies OZ Restructure
US-based Klipsch Group, which includes brands Klipsch, Jamo and Energy, is to streamline its audio brands under the direction of CEO Paul Jacobs, in a bid to double sales within three years, according to US reports.
The vertical integration of the three brands means marketing and design ‘teams’ will be assigned to each product category, including mobility, speakers, systems, rather than treating each brand separately.
“Now you can bring in products with all different brand values from one company,” said Jacobs. “Retailers want product range that works on the sales floor.”
This new direction could cause some headaches locally, since distribution of Klipsch brands is fragmented, with Powermove looking after Klipsch and Energy, while Qualifi have the Jamo brand.
However, Klipsch Regional Vice President Asia/Pacific David H. Westfall, denies the restructure calls for any changes in distribution down under.
Westfall did confirm to CN the restructure of Product Teams at Klipsch US, with ‘vertically oriented’ teams having been formed from development, through to sales.
“We have indeed formed teams that are vertically oriented for Separate Speakers, Systems, Mobility products (Headphones and Portable Music Centers) and Commercial products,” he told CN.
“These teams work together on all stages including the initial concepts, development, product management, marketing, merchandising and sales.
The vertical teams will enhance service to Klipsch Distributors, dealers and most importantly, the consumer.
However, he insisted “it does not call for any changes in distribution, so PowerMove will continue to distribute Klipsch and Energy products and Qualifi will continue on as our Jamo Distributor”.
Sheldon Walker, Powermove’s Audio Sales & Product Manager, also denied any restructure is to take place of Klipsch brands down under.
There will be “no restructure of brands in Australia. Distribution and business as usual, ” he told CN.
Klipsch, is looking to to double the sales of its three brands through its retail partners as part of a three-year strategy, designed to position the brands as lifestyle centred, rather than performance, according to the report.