Klipsch Get Into The Fast Lane After Dumping Powermove
Klipsch the US sound Company who have grown market share considerably after walking away from former distributor Powermove in favour of Qualifi is getting into the fast lane.
The popular sound brand has cut a deal with McLaren Racing for the 2020 Formula One season that will see their headphones and portable sound gear used in the pits and by the McLaren team.
In Australia, Qualifi has been able to significantly lift sales of the US brand at mass retailers and in the specialist channel, recently the Company launched new in-ear Klipsch T5 True Wireless Earphones.
The Company plans to use CES to reveal a new a collection of premium headphones and portable audio products, the big question is whether we will see McLaren/Klipsch Co-branded gear.
Next year Klipsch branding will be featured on McLaren Racing’s team headsets at all 22 Formula 1 races around the world including the Australian Grand Prix in Melbourne.
Klipsch claim that the Formula One pits are one of the loudest and most challenging environments for audio performance in the world.
“Like Klipsch, McLaren Racing is authentic, uncompromising on quality, and remains true to their core values. With McLaren’s influence of state-of-the-art technology, lightweight yet robust materials and aerodynamic design, and Klipsch’s legendary sound and innovation, this strategic alliance will result in the smallest, smartest, most revolutionary headphones and portable speakers on the planet,” said Paul Jacobs, president and CEO of Klipsch Audio.
“We are looking forward to starting the partnership in the 2020 season and collaborating to develop exciting products that leverage our shared knowledge,” Zak Brown, CEO, McLaren Racing, added.