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Large Appliance Market Set To Struggle In OZ Warns GFK

By David Richards| 1 Jun 2014

Appliances, Industry


	New GFK data reveals that the MDA market experienced a slow-down in quarter 1 sales, recording its second successive quarter of value decline. GFK said that this comes as no surprise for such a stable market, where periods of growth are almost always followed by periods of decline. The negative results at the sector level disguised some strong pockets of growth primarily from the sale of premium cooking and dishwasher products. Of particular note within the cooking category was a shift towards pyrolytic ovens and induction hobs, both of which are commanding a price premium. After very strong growth in 2013, the MDA sector will struggle in2014 to remain in growth GFK warns as MDA products are characterised by long lifecycles, and are “somewhat limited by household numbers”. Researchers claim that continuous, long term periods of growth are therefore very difficult to achieve.

About Post Author

David Richards has been writing about technology for more than 30 years. A former Fleet Street journalist, he wrote the Award Winning Series on the Federated Ships Painters + Dockers Union for the Bulletin that led to a Royal Commission. He is also a Logie Winner for Outstanding Contribution To TV Journalism with a story called The Werribee Affair. In 1997, he built the largest Australian technology media company and prior to that the third largest PR company that became the foundation company for Ogilvy PR. Today he writes about technology and the impact on both business and consumers.