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JB HiFi Online Smashes Competition

JB Hi Fi was the best performing consumer electronics and appliance retailer in Australia during the past six months significantly outperformed Kogan, Catch, Big W, and archrival Harvey Norman according to SEMrush Analytics.

Also performing well for the retailer was The Good Guys operation which when combined make JB Hi Fi the top retail traffic generator in Australia.

In their latest financial results released today,  JB Hi Fi management reported that online sales grew 56.6% to $404.0 million or 7.6% of total sales, with Q4 sales up 155.2% at JB Hi Fi while at The Good Guys online,

Online sales were up 33.0% to $174.2 million or 7.3% of total sales (FY19: 6.1%), with Q4 sales up 91.3% as strong sales on The

Good Guys website partially offset by a decline in third party marketplace sales.

“Our ability to scale and maintain a high level of customer service and on-time delivery during Q4 with significantly increased volume was pleasing”.

In July JB Hi Fi delivered 25.6M visitors to their web site Vs 12.7 for Kogan 14.6M for Harvey Norman, the weakest performer was Big W.

JB Hi Fi also reported that software sales were down 12.1% with comparable sales down 11.7 because of continued declines in the Movies and Music categories, and a decline in the games software category as consumers move to online streaming and subscription.

During the past six months and during the COVID-19 epidemic JB Hi Fi has been the best performing site generating more direct and more search traffic than any of their competitors according to the SEMrush analytics.

Kogan generated more “paid’ searches than archrival catch.com.au.

4Square Media publications SmartHouse at JB Hi Fi and Plug Magazine at The Good Guys are live on both the JB Hi Fi and The Good Guys web sites.

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