Home > Industry > JB Hi-Fi Online Smash Kogan In Online Sales Growth

JB Hi-Fi Online Smash Kogan In Online Sales Growth

JB Hi-Fi’s latest half-yearly earnings report has seen the consumer electronics retailer record an impressive 40.4% growth on the previous year.

The digital division of the company brought in $84.8 million, accounting for 3.8% of total sales for JB Hi-Fi Australia.

In a statement, the company, who are an exclusive partner of 4Square Media, say this growth reflects “continuous improvement across many aspects of the company’s digital assets” and growth across several categories.

In comparison, Kogan’s most recent earnings report only saw them bring in $26 million in cash and only 20% growth when it came to gross revenues.

The online company’s next proper half-yearly report is due out before the end of the month.

Figures from KPMG’s 2017 Global Online Consumer Report claims more Australians made their last online purchase from a traditional retailer’s online store than on online-only retailer.

The data, which suggests only 35% of Australians made their last online purchase from an online-only store, defying the global average of 50%.

In comparison, a dominant 44% of online shoppers made their last purchase from a traditional retailer’s online store.

Based on the strong growth in this latest earnings report, it looks like JB Hi-Fi may have been the beneficiary of such consumer trends.

 

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