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JB Hi Fi Light Bulb Seller Now Wants To Flog e Scooters

A Melbourne that flogs expensive light bulbs at JB Hi Fi now wants to have a crack at the electric scooter market despite most States in Australia banning their use and several global brands already supplying retailers.

Marc Alexander the Company behind the LIFX lightbulbs, is going to have to compete with several global brands including Segway and Xiaomi Scooters who already have the manufacturing and distribution skills that Blackbird Ventures and their $979, Raine One scooter. Also coming into the electric scoter market are several established bicycle Companies.

The Australian Company is looking to generate funding via Kickstarter for their scooter which is capable of speeds of up to 50km/h, as well as in-built GPS technology, suspension, and a smart locking system.

In Queensland where e scooters are legal the speed limit is 25km/h.

Raine’s CEO and co-founder is Marc Alexander, the co-founder and chief technology officer of LIFX.

Via the Kickstarter campaign customers can buy a Raine One scooter for $US979, a discount of almost $500 off the RRP.

In hours, the company has already passed its crowd-funding target raising over $120,000 and selling almost a hundred scooters, compared to a goal of $73,000.

The company has also turned to venture capital outfit Blackbird for seed funding.

China is at the centre of a global boom in demand for electric scooters, an industry analysts say is worth $US40 billion ($59 billion). Some observers claim that it will be difficult for the local project to compete globally.

Currently these silent two-wheeled devices are everywhere in Europe and venture capitalists are pouring billions of dollars into e-scooter start-ups while Australian authorities work out how to protect pedestrians from the high-speed devices that are often ridden on pavements instead of roads/

Alexander claims the scooter will ship with in-built speed limitations for whichever region it’s shipping to.

“Sensible councils across Australia want it,” he said. “We have set regulations for different countries, so whether we’re selling to the USA or to China for example there are different speed settings for the scooters we’re selling.”

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