It’s Official CES 2021 Is Off
It’s official the 2021 CES show in Las Vegas has been called off with organisers now set to run a digital only show.
Organisers, the Consumer Technology Association (CTA) claims that next years event in Las Vegas which is normal attended by thousands of Australians and over 176,000 International visitors will still go ahead in a digital format which they claim will allow participants to hear from technology innovators, see cutting-edge technologies and the latest product launches, and engage with global brands and start-ups from around the world.
Conference operators, of events such as the Hong Kong Fair have told ChannelNews that they struggled to generate interest in digital events due to problems with time differences and an overall lack of interest.
Several brands have said that they will run their own events to launch products.
CES organisers claim that their planned all-digital event will connect exhibitors, customers, thought leaders, and media from around the world.
The new format will allow participants to hear from technology innovators, see cutting-edge technologies and the latest product launches, and engage with global brands and start-ups from around the world.
“Amid the pandemic and growing global health concerns about the spread of COVID-19, it’s just not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person,” says Gary Shapiro, president and CEO, CTA.
He added “Technology helps us all work, learn and connect during the pandemic — and that innovation will also help us reimagine CES 2021 and bring together the tech community in a meaningful way. By shifting to an all-digital platform for 2021, we can deliver a unique experience that helps our exhibitors connect with existing and new audiences.”
For over 50 years, CES has been the global stage for many Companies to launch new CE and appliance products.
I personally have attended the last 25 CES events, organisers have said that they are planning a 2021 event in Las Vegas.