Samsung Targets Hisense and TCL With New Generation of Large Micro RGB TVs

Samsung is moving to reclaim lost ground in the large-format TV market, taking direct aim at Chinese rivals Hisense and TCL with a new big-screen Micro RGB LCD TVs. The electronics giant is betting on its brand strength and advanced display technology to win back market lost share.

The company has already launched its flagship 115-inch Micro RGB TV in South Korea, describing it as the world’s first of its kind.

I saw the model at CES and can confirm the picture quality is outstanding.

Samsung plans to showcase the same model — and potentially other sizes — at IFA 2025 in Berlin, with a broader range expected at CES 2026 in January.

The new TV is coming to Australia according to sources with small sizes tipped for the second half of 2026 according to sources.

Priced at around A$49,000, Samsung’s new RGB TV display will compete directly with Hisense’s 116-inch ULED RGB Mini LED TV, currently selling for $39,900 at Harvey Norman.

Samsung says its Micro RGB TV features LED chips just 90 micrometres in size — smaller than those used in Hisense’s TriChroma TV, which are thought to exceed 100 micrometres.

The model also boasts around 15,000 local dimming zones, compared to Hisense’s 10,000, delivering a higher contrast ratio.

Hisense 116″ TV

Unlike conventional LCD TVs that use white LED backlights, Micro RGB technology employs separate red, green, and blue LED chips.

This maintains the original wavelength of each colour for superior purity, even after passing through a colour filter. By contrast, white LED chips mix wavelengths, which can reduce colour accuracy.

The new range represents Samsung’s strategic counter to Chinese dominance in the large-screen sector — a market where LG, Sony, and even Samsung itself have struggled to compete due to past technological and manufacturing gaps.

The move is reminiscent of Sharp’s innovation over a decade ago, when adding yellow to the RGB spectrum briefly gave it the best colour performance in the industry.

Production of Samsung’s Micro RGB TVs began in June at its Vietnam facilities, personally overseen by Samsung TV head Yong Seok-woo.

Initially, the new lineup will be available only in South Korea, but Samsung has already demonstrated other potential sizes — including 65-, 85-, and 98-inch versions — hinting at a broader rollout in 2026 in Australia.

What’s not known is whether Samsung has the manufacturing capacity for volume sales yet at their Vietnam plant.