Ikea To Sell SmartHouse Tech As Sonos Deal Delivers Limited Growth
Ikea is jumping into the SmartHouse market with the launch of a brand new connected home division.
The Company who is tight lipped about how well their Sonos Ikea’s Symfonisk wireless smart speaker range has gone since being launched last year. however Sonos financials reveal what appears to be poor sales worldwide.
The Swedish Company who has opened several smaller stores in shopping centres last year appears to be struggling to find new growth outside of the flat pack furniture market, some of those new stores are located close to JB Hi Fi stores.
The company’s Q3 2019 earnings report listed that added revenue in an “other” product category, which grew from $5.5 million in fiscal Q3 of 2018 to $17.7 million for this past quarter from worldwide sales of the Ikea branded product.
The group that owns most of the IKEA furniture stores worldwide announced back in November 2018 that it would cut 7,500 jobs in the next two years as part of its process to create “the IKEA of the future,” the company said
In the past the Company has dabbled focusing on wireless charging and smart lighting technologies and since expanding to smart blinds, and smart speaker however they refuse to say how well this category has performed.
“At Ikea we want to continue to offer products for a better life at home for the many people going forward. In order to do so we need to explore products and solutions beyond conventional home furnishing,” Björn Block, the head of Ikea’s new Home smart business unit said.
“By working together with all other departments within Ikea, the business unit of Ikea Home smart will drive the digital transformation of the Ikea range, improving and transforming existing businesses and developing new businesses to bring more diverse smart products to the many people.
“We are just getting started.”
Ikea executive Peter van der Poel said this would be the biggest new business for Ikea since Children’s Ikea.