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IKEA Beats JB Hi-Fi For Most Satisfied Customers

Market research firm, Roy Morgan, has announced Australia’s best performing retailers in terms of customer satisfaction, with IKEA awarded ‘Furniture/Electrical Store of the Year’ for the first time in 2018.

The Swedish giant has continued to edge ahead of local rivals, JB Hi-Fi and Harvey Norman, after tipping the scales in June last year.

Roy Morgan’s customer satisfaction awards crowned several other first-time winners including Kmart (Discount Department Store of the Year) and Optus (Home Phone Provider of the Year).

[Roy Morgan]

Repeat winners include Commonwealth Bank (winning Major Bank of the Year for the 6th consecutive time) and Myer (Department Store of the Year for the 4th straight time).

Chief Executive, Michele Levine, asserts its customer satisfaction awards are the benchmark measurement across Australia, New Zealand and Indonesia.

“Reliable, accurate and totally objective, the Australian awards reflect the experiences of some 50,000 consumers, as aggregated in our Single Source survey over 12 months,” remarks Levine.

Further information is available on Roy Morgan’s website here, with award winners below:

Customer Satisfaction Awards 2018 – Winners


Bank of the Year Heritage Bank
Major Bank of the Year Commonwealth Bank
Building Society / Credit Union of the Year People’s Choice Credit Union
General Insurer of the Year RACT
Private Health Insurer of the Year St.LukesHealth
Risk & Life Insurer of the Year Insuranceline
Retail Super Fund of the Year Macquarie
Industry Super Fund of the Year Catholic Super



Auto Store of the Year Autobarn
Coffee Shop of the Year Donut King
Clothing Store of the Year Rockmans
Department Store of the Year Myer
Discount Department Store of the Year Kmart
Discount Variety Store of the Year The Reject Shop
Furniture/Electrical Store of the Year Ikea
Hardware Store of the Year Bunnings
Chemist/Pharmacy of the Year Discount Drug Store
Quick Service Restaurant of the Year Fasta Pasta
Liquor Store of the Year Dan Murphy’s
Shoe Store of the Year Williams The Shoemen
Sports Store of the Year Rebel
Supermarket of the Year Foodland



Home Phone Provider of the Year Optus
Home Broadband Service Provider of the Year iiNet
Mobile Handset Provider of the Year Apple iPhone
Mobile Phone Service Provider of the Year Virgin


Travel and Tourism

Domestic Airline of the Year Qantas
International Airline of the Year Singapore Airlines
Domestic Business Airline of the Year Qantas



Electricity Provider of the Year Red Energy
Gas Provider of the Year Kleenheat



Car Manufacturer of the Year Isuzu UTE
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