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Huawei Changes Sales Strategy

Well before the G20, Huawei could see the writing on the wall in regard to plummeting sales, due to the US bans.

So the Chinese telecommunications giant is now focussing efforts in its home base – so far with good results.

Chinese e-commerce platform JD.com said Huawei and Honor brands were ranked No. 1 and No. 3 respectively in sale volume during the 618 online shopping festival that takes place in the first two weeks of June.

Huawei’s budget line Honor, mainly sold online, dominated smartphone sales on JD.com.

Research outfit IHS Markit says Huawei has continued to expand its share in the world’s largest smartphone market, despite the US bans, with smartphones contributing more than 50 percent of Huawei’s total revenue last year.

Huawei’s total revenue is expected to remain stagnant at around the US$100-billion level this year but expand in 2020.



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