HTC, Back On A Roll With New Smartphones & “The Best VR Offering”
It’s often been said that to move forward one has to move backwards and this is no more evident than with smartphone maker HTC.
One of the early makers of smartphones, HTC is the company that a lot of major brands turned to when it came to manufacturing their own version of a smartphone.
Now HTC is slowly clawing back market share with a range of models that not only appeal to the top end of the market, but the value end of the smartphone market.
Retailers such as JB Hi Fi and carriers such as Telstra are witnessing increase sales of HTC smartphones, following a torrid three years.
Set to help the Taiwanese brand is the huge appeal of their HTC Vive VR offering, which is experiencing record demand particularly among “millennials” who have money and want to invest in the latest technology out there claim Gartner analysts.
Their VR offering has been described as “the best their is by several leading reviewers”.
Tomorrow the company will release a new Desire 10 Pro and Desire 10 Lifestyle these models and when launched in Australia, will sit alongside the top end HTC 10 which is proving popular with consumers, who for years of always invested in HTC smartphone claims company executives.
During the last quarter HTC increase share in a market that is under pressure from Chinese smartphone makers such as Huawei, OPO and Alcatel.
Kantar research also shows that in the 3 months to July 2016 shows iOS share was up slightly to 35.2%, Android share was up 4% to 60.2%, driven largely by purchasing of older model smartphones from brands such as HTC.
The Taiwanese company will shortly roll out an extensive Christmas New Year promotion. Working with retailers and carriers the company is confident that they can bring consumers back to the brand that pioneered the smartphone market.
The two Desire models are expected to come with new innovative design and functions. HTC is promoting the online live event as “Be Edgier” on its invitation card.
The Desire 10 Pro, which targets the high-end segment, will feature a 5.1-inch 2k display, Qualcomm Snapdragon 820 CPU and a 12-megapixel main camera with 4GB RAM/32GB ROM. The Desire 10 Lifestyle will sport a 5.5-inch 720p display, Qualcomm Snapdragon 400 CPU with 2GB RAM/32GB ROM targeting the mid-range segment.
The two models are also likely to come with a fingerprint sensor, making them the first models of HTC’s Desire family product to support the fingerprint identification technology.
According to analysts HTC unlike Nokia is “the brand that never went away”.
Gartner’s estimates, smartphone shipments grew 3.9% in the first quarter of 2016 compared the same quarter one year earlier. That seems like a small figure, but it’s pretty impressive when you consider how far iPhone sales fell (18%) between January and March. Gartner says total “smartphone sales,” which is a figure that actually includes end-user iPhone sales and estimated channel sales for other brands, reached 349 million units in the quarter.
According to HTC Country Manager Ben Hodgson, HTC “On the back of a number of successful new product launches in the first half of 2016, HTC is well poised to reap the rewards in the lead up to Christmas” he said.
“We have a complete and compelling smartphone range in addition to arguably the worlds’ leading VR solution HTC Vive”.