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Hisense Takes On Big Brand TV Makers With New Half Price 4K UHD TVs

Hisense has used their association with Red Bull Formula One Team to launch their 2017 range of 4K Ultra High Definition TV’s which are “significantly” cheaper than what is being offered by Samsung and LG.

Hisense management told a packed audience in the Red Bull hospitality suite that during 2016 the Chinese Company had become the #1 TV Brand in Australia, they also claimed to be the #1 appliance brand.

The Company that is investing millions into the brand in Australia has deliberately targeted the value market a strategy that has paid off with the Companies 7 Series 4K UHD TV gaining sales at the expense of several big brand TV players.

“We are a juggernaut brand that is growing” claims Tania Garonzi, General Manager at Hisense Australia.

She claims that the companies new 8 Series and 9 series TVs will not be available in Australia until the second half of the year, a move that will please Samsung and LG (who have both lost market share to Hisense in 2016).

Andre Iannuzzi, head of marketing at Hisense Australia, expects to continue growing share up against the major brands.

“I feel that with the Series 8 and Series 9 TVs we’ve really doubled down on our commitment to transform the viewing experience and provide our customers with top-of-the-line TV technology and design. We’ve managed to consolidate all the elements people loved about our Series 7 TVs and create — what I think — is a visually improved, more streamlined user experience across the new models,” he said.

The Series 8 will be available in a 55-inch or 65-inch display and offer a sleek, industrial design now equipped with considerations for neat cable management.

The 65-inch Series 8 (65N8) has an RRP of $3,999, the 55-inch Series 8 (55N8) is set to retail at $2,999 – which is half the price of similar models from their man competitors.

Hisense claim that their new models will boast “HDR Supreme” capabilities which will provide a peak brightness of 1000 nits and Wide Colour Gamut that improves upon 2016 models and elevates Hisense’s patented 4K ULED technology into its most premium offering for Australian consumers yet.

The “HDR Supreme” technology will be also be available across Hisense’s flagship Series 9 range, casting the impressive technology over two enormous, 75 & 85 inch displays, Additionally, the Series 9 will be the brand’s first Australian offering to incorporate quantum dot technology, bringing optimal brightness and unprecedented colour accuracy and saturation to your home theatre set up.

Both series will introduce Hisense’s updated and streamlined smart user interface, VIDAA U. The customisable platform adopts a simple, one-dimensional ribbon design user interface that allows users to view items on a single menu, with significantly faster response time than its previous incarnation.

VIDAA U can also detect any connected external devices, and comes pre-installed with an array of popular services including Netflix, Stan and Freeview Plus. The dedicated Netflix button on the remote will ensure easy access to as much HDR Netflix content users can handle.

Series 8 and 9 will be available from July 2017, and recommended retail prices are listed below.

85-inch Series 9 (85N9) RRP = $10,999
75-inch Series 9 (75N9) RRP = $7,999

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