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Harvey Norman Crank Up 2nds World Stores & Managers Named

Harvey Norman has moved quickly to crank up their newly aquired 2nds World operation with distributors and brands being asked to supply stock, they have also been supplied with the locations and names of each stores management team.

Letters sent out to appliance and consumer electronics Companies by David Ackery the Executive Director at Harvey Norman have informed suppliers that stores opening immediatly are Auburn, Castle Hill and Penrith. The Cremorne store which is in a poor location will not be reopened. The letters seen by ChannelNews identify that Keith Spiers and Chris Geach will be the managers of the Auburn store, John Bickell the manager of the Castle Hill store and John McDonald Manager of the Penrith store.

Electrical Proprietors will be Haydon Myers at Auburn Ley Wotherspoon at Castle Hill and Bob Negroh at Penrith.

According to sources the strategy behind the Harvey Norman owned 2nds World stores are based on getting cheap stock from suppliers and then disrupting the discounting strategy of online operators such as Kogan, Amazon, Greys Online and Catch of The Day.

They also aim to take on JB Hi Fi and The Good Guys with the stores being positioned as ‘Discount’ destinations with heavy promotion of discounted stock.

ChannelNews understands that if the concept proves to be succesful Harvey could roll the concept out nationally.

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