Home > Latest News > Gucci Teams With Ōura For Stupidly-Priced Smart Ring

Gucci Teams With Ōura For Stupidly-Priced Smart Ring

Gucci has teamed up with Finnish health tech company for an insanely pricey smart ring.

The Gucci x Oura Ring will set you back A$1,590. For that, you get the exact same features as the Ōura Ring Generation 3 (which retails for A$315), including 7 temperature sensors and 3 LED sensors, which monitors sleep, activity, readiness, heart rate, respiratory rate, and temperature.

You also get a black synthetic corundum base, 18-karat gold braids, and a single 18-karat gold Gucci logo. Plus, of course, the bragging rights.

“Revealing the idiosyncrasies of both the conscious and subconscious, the Gucci x Oura Ring becomes a full expression of the self”, the company explains.

“With 24/7 heart rate monitoring, seven temperature sensors, and sleep analysis, the smart ring decodes each individual day through three daily scores measuring sleep, activity, and readiness. Each score adapts and responds according to the wearer’s personal patterns.”



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