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Google Takes On Amazon, Lenovo In Smart Display Space

Google may be about to launch its own smart home display, if leaked photos and even half the speculation are to be believed.

The company has successfully powered into the smart speaker/voice recognition space, so most analysts believe it’s more a case of when not if, the tech giant stakes its claim to the smart screen/smart home space.

Leaked photos purportedly showing Google Home Hub, are currently making their way around the internet, adding fuel to the idea that the company may release its first voice-activated screen device at its upcoming hardware product event on October 9.

It contains a 7-inch screen and will cost just $US149, according to the photo leeks. This would make it cheaper than  offerings from rivals such as Lenovo, who’s 8-inch Smart Display is currently the cheapest option at $US199.

Google’s smart speaker range – Google Home, budget Home Mini and the Home Max – helped it turn the tables on arch-rival Amazon in the first quarter of this year.


A total of 35 million smart speakers were shipped globally in 2017, of which Amazon captured 63 per cent of the market compared with Google’s 32 per cent, according to technology market analyst firm Canalys.

However, Google turned the tables in Q1 2018, accounting for 36 per cent of 9 million units shipped, while Amazon’s share fell to 29 per cent.

Apple is a distant third in the space. It had planned to ship million HomePods in 2018, though it has since revised that number down to 5 million.

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