Google has launched an AI-powered assistant that can provide live coaching for Android mobile gamers.

The feature, set to appear in select games over the coming months, allows players to ask the AI for tips while it “watches” the game and offers real-time suggestions, without leaving the app.

The new assistant, powered by Google’s Gemini AI models from DeepMind, represents a shift from AI helpers in productivity tools to entertainment-focused agents.

Google describes the assistant, which gamers can interact with through voice or text, as more than a virtual guide.

It can perceive in-game action and offer context-aware advice, potentially eliminating the need to switch apps for tutorials or walkthroughs.

The feature resembles Microsoft’s Gaming Copilot, which similarly overlays AI coaching on mobile and PC games.

Alongside the AI, Google is rolling out a centralised “gamer profile” on the Play Store.

Users can track achievements, game progress, and community activity in one place, echoing features long offered by platforms such as Xbox and Steam.

These moves come as Google’s Play Store ecosystem continues to expand.

Revenue from subscriptions, devices and Play Store purchases jumped 20% to A$17 billion in Q2, highlighting the importance of keeping users engaged in apps and games.

Additional updates include enhanced game pages with news, developer updates and tips from other players, as well as a broader rollout of Google Play Games for PC, which now offers over 200,000 Android titles for desktop play.