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Google Goes Bricks-And-Mortar

Google has opened its first-ever physical retail store, following in the footsteps of rivals like Apple and Microsoft with its New York City location.

The store in Manhattan’s Chelsea neighbourhood opens today, and ranges products including Nest, Pixel, Stadia, Fitbit, Chromebooks, and Chromecast. It features a help desk similar to the Apple Genius Bar, as well as “sandbox” areas for Nest, Stadia, and Pixel, where customers can see the products in action in real-world settings.

According to Ivy Ross, VP, Hardware Design, UX & Research, and Nathan Allen, Head of Store Design & Special Projects, the store was designed to be friendly, welcoming, and sustainable.

“We wanted our first store to reflect the same approach we take to designing our products: making sure they’re always helpful to people.

“The result is a space we believe is warm and inviting, while providing new ways to celebrate and experience Google through our phones, displays, speakers, wearables and more,” they said.

It is not yet known if Google plans to expand its physical store concept outside the US.

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