75% of Shoppers Use A Smartphone To Research When Out Shopping
NPD Group found that 71 per cent of shoppers use retailers’ websites, while 57 percent use retailers’ mobile apps when out shopping.
NPD also found that Amazon which is set to launch in Australia is the most popular retail website by a large margin.
“Apps need to become a more seamless component of the consumer’s day-to-day shopping experience if retailers want to remain top of mind and relevant to consumers once they leave the physical store,” Eddie Hold, vice president, Connected Intelligence, for NPD said as part of the announcement. “Right now, engagement is low, meaning the app is clearly an experiment that is quickly dropped by most consumers.”