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FUJIFILM Oz Appoints New Electronic Imaging Manager

FUJIFILM Australia has recruited well-known and respected consumer electronics industry expert, Shaun Mah, as its new Electronic Imaging (EI) Division Manager.

Mah brings his extensive wealth of knowledge working as a sales leader of consumer electronics and goods for some of the world’s biggest brands.

Most recently, he enjoyed considerable success with Canon Australia where he was responsible for sales & marketing for Special Projects and Executive Manager, Sales (Key Customers), Senior Manager (National Accounts) and Category Manager (Cameras & Imaging Products).

In his role as EI Divisional Manager, Mah will be responsible for developing, directing and controlling sales, marketing and technical activities to achieve revenue, profit and growth targets, and customer service standards for all EI products.

He will also contribute to the implementation of company-wide strategic plans.

“We are delighted to have someone of Shaun’s calibre join FUJIFILM Australia in such a significant role that encompasses the key areas of managing customer relationships and market communications,” said Takeshi “Tyler” Yanase, FUJIFILM Australia CEO.

“The EI division has gone from strength-to-strength in recent years, and Shaun, with his significant experience in sales, marketing and strategy, combined with his comprehensive industry knowledge is the ideal person to take the division to the next level.”

FUJIFILM Australia’s EI division has been one of the company’s major success stories in recent years with the release of the acclaimed X-Series camera range, which includes the GFX100, X-T3, X-T100 and X-Pro2.

“The company has shown its constant commitment to innovation, research and development time and time again over the last few years and there is so much more in the pipeline,” Mah said.

“FUJIFILM Australia also has the backing of one of the largest parent companies in the world so it’s fair to say to all our clients nationwide, watch this space as the best is yet to come.”

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