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Facebo… Sorry, ‘Meta’, Is Retiring Oculus

Among the big name change announcement this morning, The Social Media Company Formerly Known As Facebook also revealed it would be ditching the ‘Oculus’ name, instead rebranding its VR sector Meta Quest.

CTO Andrew Bosworth announced the change on Facebook (now that’s meta) shortly after the Facebook Connect presentation.

“VR will be the most immersive way for people to access the metaverse and as we look toward our goal of bringing 1B people into VR, we want to make it clear that Quest is a Meta product. For this reason, we’re simplifying our brand architecture and shifting away from the Oculus brand for our hardware,” he explained.

“Starting in early 2022, you’ll start to see the shift from Oculus Quest from Facebook to Meta Quest and Oculus App to Meta Quest App over time.

“We all have a strong attachment to the Oculus brand, and this was a very difficult decision to make. While we’re changing the brand of the hardware, Oculus will continue to be a core part of our DNA and will live on in things like software and developer tools.

“We’ll also expand Meta Horizon as the brand that will encompass all of our first-party immersive social experiences. You’ve seen this already with Horizon Workrooms and Horizon Worlds. Soon you’ll see us shift from Oculus to Horizon Home, Horizon Venues, Horizon Friends, and Horizon Profile.”

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