EXCLUSIVE: Samsung Pulls The Plug On CES Press Conference, Scales Back Stand
Samsung has pulled the plug on their 2020 CES press conference, they are also set to scale back their CES stand according to sources.
The move comes as several big brands who have been long-time supporters of CES question where the big US tech show is going with Uber Copters and luxury car brands taking up floor space.
Australian retailers have told ChannelNews that CES is moving away from products sold in retail stores to other technology and that “Getting around CES has become difficult and that attending is expensive for brands”.
For more than a decade the Samsung press conference has been one of the biggest day one media events with thousands queuing to get into the must attend conferences.
Recently the Company moved to do break out media events for their TV’s on the night before for select global journalists.
This year the Company is set to conduct one on one events with key media organisations according to Samsung insiders.
One subject the Company is set to expand on is the advancement of artificial intelligence in their TV’s.
Last week in South Korea journalists were shown new AI-based upscaling technology for 8K TVs. Samsung is looking to integrate deep learning AI-based upscaling to all of its future 8K TV models as well as new processors that can handle voice commands and connect home capability.
Today upscaling has become a vital technology due in part to the lack of 8K content.
According to sources who have recently returned from briefings in South Korean Samsung’s new AI is able to upscale 1080p or even lower-quality content to 4K and 8K resolutions on its TVs.
Recently key Australian retailers who sell Samsung TV’s & Appliances were flown to South Korea to be shown the 2020 lineup from Samsung.