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JB Hi-Fi Goes Express In Southbank

Consumer electronics retail giant JB Hi-Fi has opened its smallest Express store in Southbank, Melbourne in its latest bid to target inner-city office workers.

Targetting inner-city professionals purchasing small and portable goods, the JB Hi-Fi Express store in Melbourne’s Southbank precinct is 19 times smaller than a traditional retail store, with a floor size of only 68sqm.

Located at the bottom of a set of office towers, the Southbank JB Hi-Fi Express store will be open from 8 am to 7 pm Monday to Friday, with Saturday open 9 am to 5 pm.

It follows the launch of two mini JB Hi-Fi Express stores inside the Sydney Domestic Airport Terminal, both 75sqm in size.

Richard Murray, JB Hi-Fi chief executive, said the express store would stock the best-selling items that customers ‘could carry home on the train’.

‘It works like a normal JB store, but it’s just a smaller store’.

The Express store format is being labelled a test by Murray, with JB Hi-Fi looking to determine the smaller stores permanence, which may result in the retailer opening more express stores around Australia.

JB Hi-Fi headquarters were re-located to Southbank from Chadstone earlier this year to bring the Good Guys under the same roof.

As covered by¬†ChannelNews, the move was aimed at reducing costs with management now looking to simplify its supply chain by merging the JB Hi-Fi and Good Guys’ support centres into a single site at Southbank in Melbourne.

At the time, Richard Murray said that JB Hi-Fi and The Good Guys would have to ‘work hard as always’ and leverage their strengths in stores and online to defend market share ‘in a sensible and measured way’.

With the launch of the Express store format, JB Hi-Fi is no setting its focus ‘on the needs of more mobile consumers,’ which Murray labels as another example of JB Hi-Fi challenging themselves and innovating.

JB Hi-Fi CEO Richard Murray in their Chadstone store. Photo: PENNY STEPHENS. The Age. 10th FEBRUARY 2016

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