EXCLUSIVE: IFA Organisers Tipped To Lauch US Show Up Against CES
Messe Berlin the organisers of the highly popular European trade show IFA, for the appliance and consumer electronics industry is tipped to launch a US version of the show up against CES.
The German events Company is among the world’s ten leading trade fair companies even operating their own exhibition grounds in Europe.
The tipped move, to take on the CES Show in Las Vegas was a key talking point at this week’s Hong Kong Fair.
In what is seen as a strategic move Messe Berlin has also invested in US trade publication Dealerscope.
The investment not only gives them access to a database of brands distributors and retailers in the consumer electronics and appliance markets, it allows them to have a voice up against Twice Magazine that has a commercial relationship with the Consumer Technology Association who own the CES show.
A major European sound brand that takes space at both IFA and CES said in Hong Kong “Messe Berlin have not invested in Dealerscope without a reason. We have been told recently that they are setting up to take on CES which is fast become irrelevant to CE and appliance industry executives because of investments in car brands and other technology that they don’t sell”.
CES, formerly The International Consumer Electronics Show (International CES®), showcases more than 3,900 exhibiting companies, including manufacturers, developers and suppliers of consumer technology hardware, content, technology delivery systems and more; a conference program with more than 300 conference sessions and more than 170K attendees from 150 countries.