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EXCLUSIVE: Controversy Over Return Of Blaupunkt TV Retailers Confused

The Blaupunkt TV brand is set to make a return to Australia but the big question is who has the rights to sell the brand which has been very popular in the past.
According to Blaupunkt executives in Luxembourg “no one” has the rights to sell Blaupunkt TV’s in Australia, this is despite several Companies approaching retailers in recent weeks claiming that they have the consumer electronics rights to the Blaupunkt brand.

Harvey Norman head office executives claim two Companies have approached them during the past 10 days offering the Blaupunkt brand to retailers.

The brand has also been offered to JB Hi Fi and Target.

In the past the Blaupunkt brand was distributed by Bush Austrsalia.

A Harvey Norman head office executive also supplied an email that was sent to Harvey Norman Franchisees from David Hargreaves, the newly appointed General Manager of Ayonz, a distribution Company formed by former Tempo executive Ziad Yaacoub.

Guenael Bourtembourg the International Licensing and Sales Manager at GIP Development SARL “At this stage we are in discussions with several potential distributors but at this stage no one has been given the rights to distribute the Blaupunkt brand in Australia”.

When it was put to him that several organisations including former Bush Australia executives were offering the Blaupunkt brand to retailers he said “I can understand this, we have had talks with several people and I believe that some of these organisations are talking to retailers to find out the level of interest in the brand”.

According to Harvey Norman sources the Company is looking to expand the Toshiba brand and will not be stocking the Blaupunkt brand.

They have also confirmed that the Company has dropped further supply of TEAC branded TV’s these are being replaced with TV’s from Akai.

Yesterday the TEAC distribution Company was placed in a trading halt after several years of losses.

In recent day’s Big W has moved to range the Philips brand while there is speculation that Target is looking to drop consumer electronics products altogether.

According to Target sources the consumer electronics category is one of their “poorest performers” based on the amount of square metres that the category takes up on the retailer’s floor.

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