After the European CEBIT was axed as a standalone show, Australian organisers have called on a former Facebook executive in an effort to save the Australian show.
The former chief executive of Facebook Australia and New Zealand, Stephen Scheeler, has been appointed the new chair of CEBIT Australia.
The appointment comes after managing director of Hannover Fairs, Harvey Stockbridge announced a revamped vision for CEBIT Australia following the cancellation of the flagship event in Germany.
Public speaker Stephen Scheeler led the social media giant in ANZ from 2013 to 2017 as one of the oldest hires and currently runs masterclasses, and business consultancy through his website and brand: The Digital CEO.
Scheeler indicated next year’s show – being held at Sydney’s International Convention Centre – will feature more development opportunities and collaborative events.
“Connections aren’t made wandering the aisles of an exhibition any more, they are made during shared experiences, in the depths of a hackathon, working alongside like-minded individuals to achieve common goals,” Scheeler said.
“The people I observe across my industry want to develop themselves, grow their businesses, solve their challenges, meet that one person that can open the next window of opportunity. I want to drive that opportunity, to create something our industry will thrive on for years to come.”
