Electrolux Forced To Cut Deal With Arch Rival For French Door Refrigerator Technology
Electrolux has moved to cut a deal with arch rival LG Electronics to get acccess to patented icing technology for French door refrigerators.
LG Electronics said it has inked a license agreement with European electronics company Electrolux for the technology as Electrolux look to expand their share of the refrigaration market.
French door refrigerators feature a twin-door design up top and a full-width freezer drawer at the bottom. With LG Electronics’ patented icing technology, Electrolux refrigerators will be able to make ice inside the upper fridge as well as inside the bottom freezer so that users won’t have to bend over when they need ice.
LG Electronics has 700 global patents regarding refrigerator icing technology and all of the company’s French door refrigerators in the world are equipped with the patented icing technology.
“LG Electronics will faithfully protect its intellectual property, which is the engine for the company to lead the global electronics market,” said LG Electronics’ patent center head Jeon Saeng-gyu.
Recently Electrolux appointed a new CEO in Australia John Featherstone who had no previous appliance expertise, he instantly dumped popular sales director Michael Doyle some claim to protect his own bonuses.