Home > Latest News > EA Sports To Rename FIFA Series

EA Sports To Rename FIFA Series

Electronic Arts’ FIFA series, one of the world’s most loved video game franchises, will be renamed after the publisher failed to come to licensing terms with the world soccer governing body.

FIFA will now become EA Sports FC, and will continue to feature most global players, teams, and stadiums thanks to separate agreements with over 300 different bodies around the world. FIFA 22 will be the final game to sport the old moniker.

Electronic Arts CEO Andrew Wilson said he was “thankful for our many years of great partnership” with FIFA, which started with EA Sports’ 1993 FIFA International Soccer for both the Super Nintendo and the Sega Mega Drive.

EA hinted at the name change in October.

“As we look ahead, we’re also exploring the idea of renaming our global EA SPORTS football games,” EA Sports general manager Cam Weber revealed at the time.

“This means we’re reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world.”

The New York Times reported that FIFA were asking for double its usual licensing fee. EA responded by quickly registering the EA Sports FC trademark.

With that, a legendary dynasty comes to an end.



You may also like
Optus Turns Brisbane Store Into FIFA 22 Boot Camp
Optus Sport Nabs 2023 FIFA Women’s World Cup
Optus Net Profits Climb 24% Revenues Up 11%
Amazon Target Gamers With Twitch Prime Deals
OPTUS SPORT EPL
Optus & Tabcorp To Broadcast English Premier League & FIFA 2018 At Sky Racing Venues