Digital Radio In 4 Million New Cars By 2021
Almost four million new vehicles sold in Australia by the end of 2021 will be fitted with DAB+ digital radio technology according to projections.
Figures released by Commercial Radio Australia (CRA) from PwC also indicate the number of new vehicles sold with DAB+ technology will double, accounting for 60% of total sales in 2021. 862,426 new vehicles sold were fitted with DAB+ as of the end of 2016.
CRA also announced it would begin releasing audience figures for DAB+ only stations for the first time since digital radio launched in late 2009.
“There are now more digital radio only stations than ever, giving increased choice to the audience and to advertisers,” said Adam Lang, CRA Board Chair and COO of Macquarie Media Limited.
“The release of DAB+ figures each survey is another milestone in the growth of digital radio technology and the PwC vehicle forecast supports the ongoing growth in cars over the next five years,” Mr Lang added.
A total of 35 car brands have adopted DAB+ digital radio in Australia, with more expected to come on board in the next 12 months.
3.6 million Australians listen to digital radio each week, about 27% of the population of the five capital cities where DAB+ is currently available. Permanent DAB+ digital radio is set to rollout in Canberra, Darwin, the Gold Coast and Hobart in the future.
GfK radio audience subscribers will be able to access audience data for DAB+ only stations one week after official metropolitan radio rankings, beginning March 21.