Counterpoint: Galaxy Note 10 Sales To Match Note 9

Analysts from Counterpoint Research forecast sales of the new Samsung Galaxy Note 10 to mirror last year’s Galaxy Note 9, despite multiple Note models unveiled this year.

Reported by Yonhap News, analysts expect combined sales of the Galaxy Note 10 to hit 9.7 million units in 2019, close to the 9.6 million units fetched by the Note 9.

Both figures slip below the 10 million units notched by the Galaxy Note 8 in 2017 – commentators attribute battery problems with the Note 7 for the sales surge.

The news comes as Samsung seeks to lift its mobile communications business, amid sluggish replacement demand for flagship phones, and a recent Q2 slump.

As previously reported, Samsung Electronics’ Q2 IT and mobile division revenues dived 41.6% year-on-year.

The Korean giant has ramped up its mid-range portfolio, and sought to debut new features on affordable premium handsets, rather than reserving for flagship phones.

Sales of the Galaxy Note 10 are being closely watched by industry commentators, with internal competition from the Samsung Galaxy S10 5G and forthcoming Galaxy Fold.

Analysts question whether consumers will be tempted to wait for the Galaxy Fold in lieu of the Note 10, despite uncertainty of the former’s release in Australia.