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Click Frenzy Claims Major Impact On Aussie Retailers

Click Frenzy is set to launch its “Mayhem” 28-hour flash sale offering big discounts and exclusive deals on apparel and technology at 7:00 PM Tuesday 21 May, claiming to bring a boost to Australian retailers during an otherwise quiet period.

According to Power Retail — whose parent company owns Click Frenzy Pty Ltd. — the Aussie e-commerce industry is valued over $23 billion and will exceed $40 billion in the next three years (numbers from 2018 Global Payments Report, Worldpay).

Click Frenzy Mayhem begins at 7:00PM (AEST) Tuesday, 21 May 2019 and finishes at midnight (AEST) Wednesday, 22 May 2019.

In the past, other retailers have piggybacked on Click Frenzy’s flash sales event, offering competing sales events that play on the word “frenzy” to generate more sales during the time-frame.

Participating retailers for Click Frenzy Mayhem 21 May 2019 include Myer, Catch.com.au, Big W, David Jones, Barbeques Galore, HP, Sony, Dell, Swann, Telstra, Under Armour, and much more.

According to Statista, as of February 2019, 80.8% of Australians shop online and predict that one out of every ten items will be purchased off e-commerce stores.

Statista expects that by 2021 the e-commerce penetration rate will reach 85.2 per cent and the number of people making purchases online will be 22 million.

Although Click Frenzy only currently operates three major flash sales throughout the year, if analysts are correct, it’s likely more of these major sales events will be more common.

PayPal also states that despite 63 per cent opting for desktops a growing number — one in four — of Australian shoppers purchase via mobile device at least once a week.

Click Frenzy agrees, stating that in 2018 56 per cent of shoppers purchased via their mobile devices, compared with only 43 per cent in 2016, with 33 per cent using desktops and 11 per cent using a tablet.

Reportedly, of the 56 million e-commerce transactions from 151 Aussie retailers whose traffic and clicks Criteo analysed during last year’s Click Frenzy, the sales event caused an increase of 8 per cent to 45 per cent of clicks and a conversion rate increase from 10 to 15 per cent in the week preceding the flash sale.

Check out the entire list and more details on the Click Frenzy website here.

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