Hisense has unveiled the next stage in its Laser display strategy, introducing its most advanced Laser line-up to date and reinforcing its status as a global leader in Laser innovation. Headlined by the new XR10 Laser projector alongside the next-generation C3 range, the 2026 portfolio focuses on delivering brighter images, larger screen sizes and more immersive home cinema experiences for Australian households.

Supported by a global portfolio of more than 2,500 Laser-related patents, Hisense continues to shape and redefine the category it pioneered. The company says its latest Laser products are designed to transform everyday living spaces into shared entertainment hubs that bring families together through movies, sport and streaming content.

According to Kevin Ke, Managing Director at Hisense Australia and New Zealand, the 2026 range reflects the brand’s long-standing commitment to pushing the boundaries of home entertainment. He said the XR10 and C3 models represent Hisense’s vision for cinematic viewing at home, turning everyday screen time into more meaningful shared experiences.

At the centre of the new line-up is the XR10 Laser projector, which Hisense positions as its most advanced home cinema solution to date. Designed for users who want uncompromising performance, the XR10 can project images from 65 inches up to a massive 300 inches. With a brightness rating of 6,000 lumens, it is described as the brightest long-throw Laser projector in its class, making it suitable for a wide range of room sizes and lighting conditions.

Installation flexibility is a key focus of the XR10 design. The projector features the widest optical zoom range in its category, from 0.84 to 2.0:1, along with extensive lens shift options. Users can adjust the image by up to 130 degrees vertically and 46 degrees horizontally, allowing precise alignment in almost any room without compromising image quality. Hisense says this level of versatility makes it easier for homeowners to achieve a true cinema-style setup without major room modifications.

The XR10 also introduces an industry-first liquid cooling system developed by Hisense. This advanced thermal solution is designed to manage heat more efficiently while maintaining peak brightness over extended viewing sessions. The system helps reduce operational noise, improve long-term reliability and enhance energy efficiency, resulting in a quieter and more refined viewing experience.

Alongside the XR10, Hisense has also announced the new C3 range, which builds on the success of the C2 models launched in 2025. The C3 series is aimed at consumers who want a premium Laser experience without complex installation requirements. Designed with Australian homes in mind, the range focuses on improved picture clarity, refined performance and a compact form factor that blends easily into modern living spaces.

Hisense says the C3 range enhances the features users valued most in the previous generation, delivering high-impact visuals in a streamlined design that suits everyday use. The company believes this continued refinement highlights its commitment to ongoing innovation across both high-end and accessible Laser products.

Kevin Ke added that Hisense’s leadership in Laser technology is driven by constant advancement in picture quality, performance and industrial design. He said each new generation is intended to enhance how Australians live, connect and enjoy entertainment at home.

Further information on the full 2026 Hisense Laser line-up, including Australian pricing and availability, is expected to be announced in the coming months.