CES 2022, Back On. 1600 Exhibitors & We Will Be There
CES is back on in January 2022, and ChannelNews will be there live from Las Vegas.
But things have changed, and so has the focus of the show which grew up around consumer electronic goods.
Already, 1600 have signed up for the show, with brands such as Google, Samsung, Harman at the Hard Rock set to show a new generation of consumer electronic products.
Yes, there are still TVs, high-end audio components, and cameras, but the automotive section, which at one time only included after-market 12-volt products, is now more focused on the future of car technology and mobility, with a new generation of electric cars set to be revealed.
There are also areas devoted to food tech, space, digital health, and even digital advertising, and media.
ChannelNews understands that many industry executives from Australia will not be attending this year.
According to organisers, several Australians have signed up to attend during November with the easing of travel restrictions in the US.
Several of the people registered are from distributors and major brands such as Samsung.
Jean Foster, Senior Vice President, Marketing and Communications at the Consumer Technology Association, says that this year’s event is a hybrid event, a mix of in-person and virtual.
She said that in 2022 the main focus will be on the Las Vegas in-person event and that organisers recognise it’s going to be a smaller in-person event in 2022.
For those who attend in person, there will be strict health checks in place, with double vaccination mandatory.
General Motors (GM) will be unveiling a new Chevy Silverado during its keynote.
The show is also moving into the new West Hall facility at the Las Vegas Convention Centre.
This will open up 600,000 square feet of new space, bigger than most convention centres in the US, Australia and most European countries.
Organisers have told ChannelNews that 2022 will be the biggest year yet for the vehicle and technology section.
The Digital Health category is moving that from the Sands to the North Hall, and in the interest of better crowd control organisers are widening the aisles to create more space between the individual exhibits themselves, which will also alleviate some of those busy points of intersections.
“You’re also going to see us continue to use a lot of outdoor space and outdoor exhibits, like the Central Plaza at the Convention Centre. Google has confirmed, and BMW will be coming back to do its racetrack there”. She says.
Smart Home technology is set to stay at the Sands, gone is the Westgate exhibition area.
CES organisers says there will be a new vaccine mandate for CES 2022.
“We’ll be partnering with CLEAR to manage the validating process in the US, so we won’t be holding onto any of the data. And we’re working to identify a third party to handle that internationally. We’re also looking to see if there are any situations that would enable someone with COVID antibodies to attend. At the moment, there’s no FDA test for antibodies, so that’s still TBD, but it’s under consideration.
Currently local laws in Las Vegas require that masks be worn inside.
“We’d recommend that people be prepared to wear masks inside, but we’ll make a policy decision on that in early December” claims Foster.