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“Casual To Committed”: Netflix Knows When Viewers Are Hooked

New Netflix research points to when viewers become hooked on TV series, with the SVOD provider looking at global viewing habits across different series in identifying the viewer move “from casual to committed”.

Netflix states that it expanded last year’s research in looking at more than 30 additional series, pinpointing the episode in which viewers became committed.

Netflix defines this as “the episode that kept 70 per cent of viewers watching through a first season’s end”.

“In doing so, Netflix discovered viewing behaviour – and fandom – is quite universal,” Netflix stated. “Regardless of whether they live in Argentina or Japan, members are not only getting hooked on similar episodes, but identifying with similar storylines.”

When it comes to the speed at which viewers got hooked, topping Netflix’s results are Stranger Things, Grey’s Anatomy, The Get Down and The Fall, with viewers hooked at episode two.

Marseille, Narcos, Prison Break and The Ranch, meanwhile, had viewers hooked at episode three.

Cindy Holland, Netflix vice president of original content, stated that what is seen “from the data is how similar our members watch and respond”.

“The hooked findings give us confidence that there is an appetite for original and unique content all over the world, which is why we’re excited to deliver variety in stories to our members, whether they’re political dramas from France or musical dramas from the Bronx,” Holland commented.


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