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With Black Friday on our doorstep and Cyber Monday not too long after that, PayPal wants to encourage Australian shoppers to #BuyFromTheBush to ‘give better’ and support drought-affected communities and the small businesses they operate.

A new gift portal established by PayPal features businesses from the #BuyFromTheBush movement for shoppers to discover ‘unique and purposeful’ gifts this holiday season.

Several businesses featured on the gift portal rely heavily on farming communities to stay afloat, which has been made more challenging by increased drought severity thanks to the inadequate government response to scientifically-backed climate change.

Many of those businesses are now reporting significant increases in sales as a result of the #BuyFromTheBush movement, which has enabled them to purchase more stock for the Christmas period.

In fact, Lucy Moss, owner of Mink and Me in Coonamble, NSW saw a 105% increase in sales following the launch of #BuyFromTheBush, despite the impact of drought.

PayPal Australia’s Shopping Expert, Danielle Grant has labelled the campaign a ‘huge success’ which has extended ‘the reach of the movement’ making it easier ‘for Aussies to discover one-of-a-kind-gifts’.

‘Our mission this Christmas is to help Aussies give something special from somewhere special, so there’s a little more joy all-round’.

#BuyFromTheBush founder Grace Brennan, launched the campaign to encourage ‘city dwellers’ to purchase from ‘small, rural businesses that have been impacted by the drought’.

She goes on to describe ‘the beauty of the online gifting portal’ is the platform it gives to ‘growing rural businesses’ allowing Australian shoppers to ‘do their bit to support rural communities by shopping from the bush’.

‘There are so many hidden treasures in our regional communities, and I wanted to show Australians the range of unique and beautiful brands that are out there’.

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