West Coast Eagles sensation Harley Reid has been signed as the new brand ambassador for Australian audio company BlueAnt.

Under a multi-year deal, 20-year-old Reid will lead BlueAnt’s upcoming campaigns for its latest wireless headphones and portable speakers, including the Open wireless and Pump X ranges.

“Harley represents the next generation of elite performance. Bold, relentless, and original,” said Taisen Maddern, CEO of BlueAnt. “Our audio products are designed for those who push limits in sport, fitness, and everyday life. Harley embodies that spirit perfectly.”

Reid will collaborate on exclusive product designs and create content tailored to young athletes and fans, with his image appearing across TV, digital, social media and retail promotions nationwide.

“BlueAnt is an Aussie brand that backs high performance and does things in their own original way,” said Reid. “Their gear is sick. I’m pumped to be part of what’s coming.”

The partnership follows BlueAnt’s rapid global growth, with its new athlete-focused product lines and bold creative campaigns attracting international attention.