BlackBerry Kills Off The Classic
BlackBerry have announced that the BlackBerry Classic is set to be discontinued, with a shift by the company towards purely Android-based devices appearing imminent.
Ralph Pini, Chief Operating Officer and General Manager for Devices at BlackBerry spoke about the decision on the company’s official blog.
“We are ready for this change so we can give our customers something better — entrenched in our legacy in security and pedigree in making the most productive smartphones,” he said.
The Classic was introduced in 2015 and positioned as a modern re-imagining of earlier BlackBerry models.
Unfortunately, those qualities failed to endear the phone beyond stalwarts already loyal to the brand.
One report issued last year by financial firm Morgan Stanley pegged the combined sales for both the BlackBerry Passport and Classic at a paltry 8,000 units over their first financial quarter on the market.
The move away from the Classic is expected to see the Canadian company discontinue their BlackBerrry 10 OS and move entirely to Android-powered devices.
Pini assured holdouts still planning to using the older devices that software support would continue into at least 2017.
“We continue to actively support BlackBerry 10 with software updates and are on track to deliver version 10.3.3 next month with a second update to follow next year.”