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BenQ Adds Dicker Data To Distribution Network

LCD display player BenQ has added Dicker Data to their network of distribution partners.

The company says that effective from May today, Dicker Data will carry BenQ’s LCD Monitor product line.

“BenQ Australia’s line-up of LCD monitors has evolved to host a range of new vertical products that has enabled us to enter the professional arena,” says Martin Moelle, Managing Director at BenQ Australia.

“These products require key specialised channels and in-depth product management to market and sell. In particular our range of colour management products is seeing growth and can be enhanced through our partnership with Dicker Data. Partnering with Dicker Data will allow us to deepen our channel access and will also complement their channel activities.”

According to him, “BenQ now has a key range of products that differentiate us further from the other brands in the channels and also complement our ground breaking range of eye-care monitors. BenQ will continue to push the boundaries of LCD monitor innovation.”

Boasting relationships with over 3000 resellers, the new partnership with Dicker Data is expected to further cement BenQ’s local footprint – particularly among the enterprise crowd.

David Dicker, Chairman and CEO, Dicker Data Limited, says that“we’re pleased to be partnering with BenQ to bring their LCD Monitor product range to our reseller partners. We see a strong opportunity to take the BenQ products into vertical markets such as medical and creative professionals.”