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Ben White Appointed To Head Up Optus Marketing And Product

Optus has appointed Ben White managing director, marketing and product, for its consumer business.

White, who has been with Optus since 2006, will be responsible for Optus’ consumer mobile and fixed products, TV and entertainment services, brand and communications, analytics, and insights and innovation.

“After a global search, I’m pleased to announce Ben’s appointment to this key leadership role,” Optus chief executive officer Allen Lew commented.

“His deep knowledge of Optus and the Australian telecommunications market will ensure we are well-positioned to drive consideration of Optus by delivering innovative solutions that entertain customers and enhance their lives.

“Over the past several months, Ben has been the driving force behind Optus’ recent successes, including Yes TV by Fetch, Optus Music, Home Wireless Broadband and our refreshed brand. With his extensive product and marketing background, Ben is well-placed to lead the next phase of our transformation, starting with the launch of the English Premier League.”

In his time at Optus, White has held a variety of senior roles across the fixed and mobile product and marketing portfolios, wholesale, and strategy and corporate development.

White will be a member of Optus’ executive leadership team, reporting directly to Lew.

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