Beko is reintroducing its 60-Day Money-Back Guarantee across its home appliance range this October and November.

(Small domestic appliances are excluded.)

The campaign will run under a ‘Beko Guaranteed, Stress Free’ banner and targets shoppers who’ve been restricting their spending during the cost-of-living squeeze.

The guarantee comes on top of Beko’s five-year warranty, available with registration. Customers who register within 90 days get the extra cover.

Beko says the last run of the promotion, in February and March, worked well.

Only 6.32 per cent of registrations led to claims.

The same campaign delivered almost 10 per cent higher sell-through compared with 2024.

In short, the campaign was a win-win – the large majority of Beko customers were happy with and kept their appliances, while retailers closed more sales.

Consumers are still cautious about major purchases. Beko is providing plenty of reassurance

“Retailers are navigating a highly competitive and value-driven environment,” said Kym Thornton, Trade Marketing Manager at Beko ANZ.

“This campaign not only builds consumer confidence but also equips our trade partners with a powerful tool to drive conversion during a critical retail period.”

The campaign was designed with current consumer sentiment in mind.

A recent McKinsey report found buyers – who continue to feel under financial strain even with consumer confidence beginning to rebound – are prioritising durability, functionality and long-term value.

The money-back guarantee, plus the extended warranty, are meant to de-risk large purchases in the minds of consumers.

Beko points to its global scale as further reassurance. The brand and its parent group say they remain at or near the top of Europe’s white-goods market by volume.

The 60-Day Money Back Guarantee campaign will run from October 1 to November 30.