Apple’s venture into the burgeoning e-finance sector, the Apple Card, is tipped to be launch as early as next month.
The card is a credit-card partnership between Goldman Sachs and Apple which was unveiled in March.
It is seen as another online service that will help keep current iPhone users hooked on Apple products, while for Goldman Sachs it’s the highest-profile product in a growing consumer push for the investment bank.
It is designed to stand out from other credit cards by providing a sophisticated software interface to track balance and purchases.
Apple is handling the user-facing software product and Goldman Sachs is handling the back-end, by providing Apple with software tools.
