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Asus Gain Momentum In Chromebook Market

Asus has continued to gain traction in the Chromebook market, with one million shipments forecast this year. Despite growth, the global Chromebook market remains dominated by HP, Dell, Acer and Samsung.

According to Taiwanese trade publication DigiTimesAsus will launch its 360-degree rotatable Chromebook Flip C434 in March-April.

Starting from US$569, the device is tipped to target working professionals, featuring a 14-inch narrow bezel design and ten hour battery life.

Despite a slump in global notebook sales, Chromebook shipments across most vendors continue to remain stable.

[ASUS Chromebook Flip C213NA]

Following improved ChromeOS functionality and affordable prices, DigiTimes reports Chromebook sales have exceeded 10 million – 12 million units in the last two years.

It follows less-than-expected sales when Chromebooks first released in 2011.

Vendors reportedly remain optimistic about Chromebooks, despite accounting for less than 10% of global notebook shipments.

Growth has caused manufacturers to swap from Intel entry to mid-level CPUs (amid a global shortage) to AMD, with HP’s new AMD-based model tipped to launch early this year from US$249.

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