As iPhone Sales Tumble In OZ Apple Future Looks Grim Claims Analysts
As investors tip billions into Apple in the hope that their share price will go up, analysts are doubtful that the Company has got the products that will deliver growth going forward
Our exclusive IDC story yesterday revealed that in Q1 2016 Apple Australia, dropped over 200,000 iPhone unit sales compared to the same quarter in 2015.
Earlier in the week Berkshire Hathaway said that they were betting over US$1B dollar on Apple being able to deliver new products that drive growth. The move came as Apple CEO Tim Cooke desperately appealed to Chinese and Indian authorities to lift restrictions on Apple products being sold in their Countries.
“Based on our survey work, we believe consumers continue to delay purchases of new iPhones ahead of the iPhone 7 launch likely in September,” the team, led by T. Michael Walkley, said in their note. “In fact, we believe iPhone sales in the U.S. market will fall below 50 percent of total smartphone sales during the June quarter for the first time since the larger screen iPhone 6 products launched.”
The team does expect sales to ultimately pickup with the launch of the next iPhone either, noting that they “believe the iPhone 6 and iPhone 6s products have enabled Apple to materially increase its share and installed base of the premium tier smartphone market with Android users switching to the iPhone.” Apple’s sales are typically cantered around new product launches, but the firm certainly doesn’t want to lose market share to competitors at any point in the year, especially when that product makes up more than 60 percent of revenue.
Other firms on Wall Street have also been cautious about the Apple’s sales outlook.
Barclays, sent out a note prior to the firm’s latest earnings, calling this year a make or break one. The team at Barclays was even sceptical that the iPhone 7 could turn things around.
“Our research indicates [iPhone 7] prototypes do not suggest any must-have form factor changes,” the analysts, led by Mark Moskowitz, said at the time. “In such a case, IP7 could be more of a replacement cycle versus a mega cycle (i.e., [iPhone 6]).”
Apple’s most recent quarter failed to alleviate many analysts’ worries. “Our concerns about slowing smartphone market growth and elongating refresh cycles were reinforced by iPhone units [sales], which declined 16 percent year-over-year in the quarter,” analysts at Deutsche Bank AG said after the report. Barclays’ Moskowitz also voiced his concerns after Apple’s earnings. “We expect shares of Apple to be under pressure near term. We had been concerned the stock’s recent ‘hope rally’ overlooked the potential of more air pockets in the model, due to tenuous smartphone demand. Reality set in on Tuesday,” Moskowitz said.