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Apple’s iPhone Sales Rebound Sharply In China

Apple’s iPhone sales in China have achieved a significant recovery in China last month, with shipments rising 52 per cent.

The latest figures from the China Academy of Information and Communications Technology which showed smartphone shipments surging in the country, of which roughly 3.5 million units came from foreign brands, according to a Bloomberg calculation.

The increase in sales comes as Apple and its Chinese resellers have been cutting prices since the start of 2024, and those deals are continuing into the sale season and June 18th shopping festival in the country.

“The growth reflects two things: Apple was preparing for the 618 online shopping festival, which we could see from its recent price discounts,” said Will Wong, an analyst at industry tracker IDC. “The resilient high-end users showed signs of buying better mobile devices to use for a longer time, which in turn will lead to longer replacement cycles.”

Earlier this month, a Bloomberg Intelligence poll of consumers in China showed the iPhone returning as the most favoured mobile device and also an increase in appetite to upgrade to newer devices.

The IDC Worldwide Quarterly Mobile Phone Tracker, had previously stated that in Q1 2024, China smartphone shipments grew 6.5 per cent year-on-year.

Those first quarter shipments were mainly driven by strong growth from Honor and Huawei, which also spurred a 9.3 per cent year-on-year growth in the overall Android market. On the other hand, Apple declined 6.6 per cent, which makes its latest recovery all the more significant.

In the first quarter of this year, the top five companies by way of smartphone shipments in China were Honor with a market share of 17.1 per cent, followed by Huawei at 17 per cent, Oppo at 15.7 per cent, Apple at 15.6 per cent and vivo at 14.6 per cent.

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