Apple’s entry-level MacBook Neo is off to a stronger start than anticipated, with early demand reportedly exceeding the company’s initial forecasts and prompting a rapid increase in production plans.

Originally expected to ship in the low millions, the device is now believed to be tracking towards more than 10 million units, according to supply chain reports. Manufacturing partners are said to be scaling output across multiple locations to keep up with demand.

Priced from $899 at JB Hi-Fi, the MacBook Neo marks Apple’s most affordable laptop to date, and that lower price point appears to be attracting a new wave of buyers. Early sales performance suggests a significant portion of customers are first-time Mac users, highlighting the impact of a more accessible entry price.

Stock availability has already tightened, with delivery timelines stretching several weeks beyond the initial release window. This indicates that supply is struggling to keep pace with ongoing demand.

There are also signs that key components, including the processor, are under pressure as production ramps up. If demand remains strong, Apple may need to further adjust its supply chain to avoid prolonged shortages.

The strong response suggests Apple’s strategy of introducing a lower-cost Mac could play a larger role in expanding its user base moving forward.