Apple To Make $3 Billion On Pokemon Go Microtransactions
Brokerage firm Needham & Co estimate that Apple is set to make $3 billion in revenue from Nintendo’s enormously successful augmented reality title, courtesy of their App Store.
According to analyst Laura Martin, “We believe Apple keeps 30 percent of Pokemon Go’s revenue spent on iOS devices.”
While the game itself is free, Pokemon Go players can purchase an in-game currency called PokeCoins.
Martin says that Pokemon Go’s ratio of paid users to total users was far higher than other microtransaction-driven games like Candy Crush.
No official numbers have been issued as to exactly how big the game’s total userbase is. However, recent estimates suggest there roughly 21 million players in the US alone.
Apple’s shares have also risen 5% in value over the same period of time.