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Apple Pushes Into Oral Health With AI Toothbrush

Apple and Colgate have partnered to release a high-tech artificial intelligent (AI) toothbrush, the ‘E1’, said to offer real-time brushing feedback and improve a user’s oral health over time.

The smart ‘E1’ toothbrush is available to purchase from Apple exclusively for US$99.95, and uses “sonic vibrations” to remove more plaque.

The device maps a user’s mouth and uploads data collected to the Colgate Connect app.

[Colgate]

The E1 aims to encourage children to brush their teeth, by integrating games within its app, that utilise the toothbrush as a controller. The longer a child brushes, the more points they acquire.

The news expands Apple’s portfolio of healthcare-focused devices, following rumours the company intends to turn its smartphones into a consumer’s go-to portal for medical information.

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