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Apple Pays $200m For AI Group

Apple Pays $200m For AI Group

Apple has snapped up artificial intelligence start-up Turi for US$200 million to bolster its arsenal of AI products and services. Turi lets developers create and manage software and services that use machine learning. It also has systems that let companies to build recommendation engines, detect fraud and analyse customer usage.  Its technology could also add to Apple’s Siri digital assistant and help define new ways for computers to interact with people and is part of a race with Facebook and Google to further AI offerings.

Formerly known as Dato, Turi raised more than $25 million from venture capital investors.

In January, Apple acquired Emotient, a start-up that uses AI to recognise and act on facial expressions.

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