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Apple Pay Drives ANZ Numbers

The ANZ Banking Group says its recent deal with Apple to provide Apple Pay in Australia has sparked a surge in applications for credit and deposit accounts.

ANZ CEO Shayne Elliott said while reporting the bank’s interim results that online credit applications were up 20 percent since the deal with Apple was announced on April 28. The ANZ has been promoting the Apple Pay service with a clever TV promotion, showing a customer paying for goods with a single click of his smartphone – and the hint of a smirk.

The ANZ’s Apple Pay microsite reportedly had 61,000 unique visitors over four days, while traffic to the bank’s main Web site is said to have been six percent higher than average since the launch.

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